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Martin relaunched Carushka Bodywear, the legendary designer label by fashion icon Carushka Jarecka. The mission was to create a bold new image for Carushka, with youthful appeal and provocative photography.

Martin’s solution was a high fashion editorial-style night shoot in Downtown Los Angeles, presenting a girl wearing yoga and active wear against the backdrop of urban grit and panoramic noir.

The pictures express edgy sophistication with an enigmatic twist - an offbeat departure from the health and fitness looks we usually associate with bodywear.

To complement the revitalization of the Carushka brand, Martin developed a personal website for Carushka Jarecka.

At once haunting and high tech, the site provides Carushka with a platform to reach out to her inner circle on an intimate level, sharing her personal stories, photographs, poems and dreams.

Martin also crafted a poignant soundscape for the site, designed to transport the visitor into Carushka’s magical realm of mystery and intrigue.

Visit Carushka’s personal website